Despite my tendency to not frequently post to the blog here as much as I’d like, I figured I should probably post something about the launch of Red Nova seeing as it’s been out for a whole week. This isn’t exactly a post-mortem, but it’ll be nice to talk about how the launch went.
Cutting to the chase, the launch exceeded my expectations with the game racking up a number of impressive reviews from a bunch of review sites including TouchArcade, 148Apps and AppSpy (which I shall present at the end of the post). Sales for the first few days were also suitably impressive but due to a number of big-name launches on Thursday (expected) and EA lowering the price on over 60 of their games to $0.99 (unexpected!) enough noise was created to effectively put a damper on things. I knew I could probably weather Thursday’s big launch announcements because not all of those games would be at the same price point, but I’m fairly certain between pushing other apps down the ranks along with Red Nova and the $0.99 price point the EA sale had a negative effect on the launch.
In the below graphs, green represents Arcade, red Action and blue All Games.
Backed by a number of positive reviews the game shot up the charts, even briefly hitting 156 (or so) in the Top 200 iPhone Games on the US App Store. It hit 44 in Arcade and very nearly hit 50 in Action games as well. I even suspect if this wasn’t such a volatile time on the App Store those rankings would have probably been a bit stickier, and with hindsight being 20/20 there are definitely some downsides to launching during the holidays. However it’s entirely possible that had I not launched when I did things may have played out differently in other unpredictable ways and I can’t exactly take the launch back, so there’s no sense wasting time wondering what could have been. Also, the holidays aren’t even over yet, Red Nova is moving around in quite a few iPad charts, is seeing some good movement in Germany and Japan on the iPhone, and I may have an ace or two left up my sleeve so who knows what could happen in a week’s time
All that being said, I knew the risks of launching this time of the year and even if you could potentially call the sale an unfair move, business is business and I’d rather focus on all the positive things that came out of the launch instead of things I can not change. This is definitely a beginning, and a pretty damn good one at that.
Special thanks, as always, to Dave Frampton for the ever-awesome (and free) MajicRank.
Red Nova Review Roundup
Red Nova received a number of reviews in the first week. Most of which were overwhelmingly positive, and even the more negative reviews hit a lot of the good points so I think in this respect I’m off to a great start. I think my favorite part is how most of the sites caught on to the different things I was trying to bring to the table with the game’s unique control scheme that I designed for the ground up to be less frustrating (though by its nature less intuitive) than what we’ve seen in action games on iOS thus far.
TouchArcade – I’d call this one overwhelmingly positive. I couldn’t have hoped for a better review. “It has an interesting premise, one of the smartest control schemes I’ve seen, Game Center integration for high score bragging rights, and above all else it’s just a blast to play.”
AppSpy – Can’t go wrong with “almost flawless”. Also I believe this is my first video review ever, which was pretty exciting. “Red Nova may only be limited to the single gameplay mode, but its execution is almost flawless and perfectly suited for all iDevices.”
148Apps – A mostly positive review but Ben definitely put the game under the microscope. I don’t think that’s a bad thing as the only way to improve is to know where your flaws are. “From the superb control scheme to all of the small enhancements mentioned earlier in the review it is clear that Red Nova is, indeed, a very professional product.”
Slide to Play – Slide to Play gave the game a 2/4, which is not awful, but I have it on good authority it was very nearly a 3. A goal to strive for with future Episodes I think! “Red Nova has some interesting ideas, but they don’t always work out the way they should.”
Simple-Reviews – Definitely can’t go wrong with a 4.5/5. “Red Nova is a must have game for anyone who loves space shooter type games!”
Oaggle – Definitely seemed to really dig the game! “It’s well worth the $0.99, and I’d even say that it is a must have.”
Wifivoltage – Short but sweet review. “I’m not into making big gaming reviews, all I know is that I only bother to do some when I find something I really like and well… I did this one so, go get it!”
Meet – A pretty big Japanese website that gave the game a 3.5/5. I had trouble translating it but it seems that they had some trouble getting the shields to work correctly but otherwise they appear to like it! I suspect the control difficulty could be chalked up to the language barrier, but that’s only speculation at this point.
Touch my Apps – Not exactly a review, but Touch my Apps included Red Nova in a list of “10+ New App Store Games To Watch” which is pretty awesome, I’d say!