A Post With Numbers In

Update (April 6, 2011): Hit 4,000 sales last month, and well on the way to 5k! :)

I haven’t made a real substantial blog post in a while but with my trip to GDC rapidly approaching and Red Nova being featured by Apple in “What We’re Playing” as well as a fairly significant milestone in sales of the game I figured it may be interesting to some to post some numbers, and talk a little about where Celsius Game Studios Inc. (oh yeah, I also got incorporated!) is headed in the near future.

First of all, the bit you’re probably here for: The Numbersā„¢. Many developers are hesitant to discuss specific sales figures, either for fear of being seen as unsuccessful or because their sales are directly tied to their income, which I suppose is why these sorts of things are still generally interesting. I feel that Red Nova has been relatively successful so far and because sales of the game do not directly tie into my own income I think I can safely say that the sales of Red Nova are… *dramatic pause*… larger than a breadbox and smaller than an exotic super-car.

Okay, in all seriousness, and this is pretty exciting for me: as of this weekend Red Nova handily sailed past 3,000 sales. All over a period of just over 2 months.

While some of you may be looking at that and saying “big deal, Angry Birds sells that many copies in, like, thirty seconds” understand that the average iPhone app will see approximately 100-200 downloads over its entire lifetime. Sales-wise, Red Nova is already in the top 7% of games on the App Store! While I’m not popping any champagne corks just yet, considering that with no money spent on advertising, relatively poor circumstances surrounding the launch over the holidays and the fact that up until recently I was pretty much unknown as a game developer, I think I’m doing quite well for myself.

As I mentioned in an earlier blog post, Red Nova still hasn’t hit its stride, and I don’t expect it to right away. Ultimately my plan all along was to release the game in episodic “chunks” to help make it easier to develop the game and grow its audience at the same time, especially seeing as, at least in the short term, I’m still limited in the time I can spend working on it. Also early sales help support the development of future episodes not unlike how Minecraft‘s sales model works, where the people buying the game now are getting an already good game for a low(-low!) price as well as a bunch of new content for free. So, I’d just like to take a moment to thank everyone that has already gotten the game so far for helping me realize my dream of becoming a game developer!

That being said over the next few months I’m planning on expanding Celsius beyond just myself, continuing development on new episodes and feature updates for Red Nova and, closer to the end of the year, beginning work on an exciting new game project I (cryptically!) hinted at a few weeks ago on Twitter which I think will be pretty damn awesome, and when I’m ready to talk about it in more detail I hope you’ll agree with me šŸ˜‰

So, here’s to the future… it may still be up-hill, but it’s looking bright!

4 thoughts on “A Post With Numbers In

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  2. Michael Nachbaur

    My early sales figures were dreadfully lower than they’re at today. I’ve spent nothing on advertising, and rely on organic searches, and even then it seems that there’s a cyclical pattern to app sales. Each holiday season shows a spike in sales and activity, followed by a dip, but never returning to the previous baseline.

    I’m sure after a few updates and episodes, Red Nova will see some more purchase-love.

    PS: I love the recent update. Keep ’em coming! Some in-app purchases couldn’t hurt your sales, I’m sure.

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